Wellness App
Healthy Mummy Wellness was launched in June 2022 as a tool to support the mental and emotional wellbeing of busy mums and their families. I provided creative direction and artwork for all areas of the brand including the logo, app home page, email newsletters, social media assets, a media powerpoint presentation, Facebook sponsored ads and the design of 6 downloadable specialised Wellbeing Programs. Design objectives for Wellness were to produce a
brand that was natural, calm and inspiring; with a focus on self-care. Primary brand colours chosen were greens to reflect nature, with earthy terracotta as a secondary colour choice. Layouts were focused on the use of white space and minimal type to create a sense of calm (not overwhelm), and ease of use for busy mums. Columns as graphic elements and uplifting imagery were used to give the brand a sense of luxury, making it a visual treat for those needing self-care.